THE HAYES CONNECTION - connecting you to the education market

Products and Services
 
Packages:  Tap valuable K-12 market insight and intelligence with a guaranteed budget and specified deliverables available in 1 of  4 packages listed below:.

1.  Education Market Overview
Organizations come to The Hayes Connection to obtain essential market introductions and orientation, either through on-site presentations and workshops or via web/teleconference-delivered sessions.
  • Core content typically includes a thorough review of key market statistics and decision-making processes and an overview of high-impact trends.
  • Market overview handouts and supporting data are provided.  
  • Designed for high levels of interactivity and lively Q&A, these sessions are offered for up to 20 attendees.
Sessions are presented in your choice of one- or two-day formats, with the second day designed to address your organization’s specific market segmentation/niche opportunities and questions.
 
2.  Education Market Start-Up
If your company is entering the K-12 market for the first time, this option will provide your leadership and implementation teams with knowledge about the market landscape, decision dynamics, key purchasing drivers, and critical pockets of market opportunity. Sessions are typically two days in duration.
 
3.  Database Review
For companies seeking to establish or upgrade database marketing processes, this service will lead to better marketing efficiencies, deeper insight into your current customer base, and more strategic use of available market data. Analysis includes:
  • Audit of your current databases
  • Analysis of desired database uses and desired outcomes
  • Review of data hygiene, inputs, and processes
  • Applications of data for sales, marketing, and product development
  • Establishment of processes to incorporate social media marketing data
Typical database review engagements are 3-4 day assignments.
 
4.  Targeted Education Market Issues/Opportunities Consulting
The Hayes Connection also provides custom advisory services for companies and organizations needing objective insight and analysis about K-12 market issues and opportunities. Assignments typically include:
  • Business plan development and/or review
  • Marketing plan development and/or review
  • IT plan development and/or review
  • Staffing/Support issues and opportunities
Typical consulting engagements are one-day on-site sessions, with a 3-4-day background and research assignment.
Sample Assignments: While each consulting engagement differs in scope and detail, this overview of our recent assignments provides examples of our services:  

1.    Marketing Research
  • Design and implementation of a district-wide survey investigating plans for 1:1 computing.
  • Design and implementation of online research of teacher membership in a new online community to determine needs, awareness and future direction.
  • In-depth research focused on the nation’s largest school districts, consolidating multi-company sales, test score data, and key district initiatives to identify and define key opportunities for a major publisher.
  • Review of university research project to support a market launch decision for a character education program.

2.   Database Marketing
  • Review customer database options for an established reference publisher to ensure coherence and interoperability among the company’s operating databases
  • Explore geographic key market coverage for film production company with a middle-school product, using both database marketing strategies and secondary market data to manage promotional campaigns and track/analyze program outcomes
  • Review multiple databases resulting from acquisitions with an eye to a new structure for social media leads
3.   Market Positioning
  • Work with a multi-market technology company to position its products and develop core messages specifically for targeted education market customers.
  • Create a branding program including logo, tagline, and core messages for a non-profit organization providing training and content in safe schools.


4.   Business Development
  • Ongoing advisory services for a national technology conference to develop and refine strategies for adapting to current education market and vendor community needs.
  • In-depth analysis and review of an over-arching business strategy for a newly established education company.
  • Leading the development of a business plan for a funding database initiative.
  • Write a white paper to promote overall benefits of virtualization platforms.
Needs Assessment and Complimentary Consult
Learn how The Hayes Connection can help you meet your goals.  To discuss your organization’s specific needs and opportunities, contact Jeanne Hayes for a detailed proposal: 720-922-8676 or jhayes@HayesConnection.com