THE HAYES CONNECTION - connecting you to the education market
Research & Reports
 
Marketing Research Capabilities
 
  • Quantitative Research
      * Survey design
      * Survey management
      * White papers
      * Market trend reports
 
  • Qualitative Research
      * Executive interviews
     * Focus groups in-person
     * Focus groups on-line
 
 
New Research
 
  • Project Red:
   Revolutionizing Education 
A major initiative to examine two issues: improving student achievement through technology and evaluating the financial impact of technology on state budgets. A reportwill be published in Spring 2010.  Sponsored by Intel, Apple, Pearson Foundation, Qwest and eChalk.  Supported by AASA, NSBA, ASBO, AESA, CoSN, iNACOL, ISTE, NAMTC, SETDA and SIIA.  Published by MDR.  Co-authored with The Greaves Group and the One-to-One Institute. A report will be published in Fall 2010. To order or for more information, go to www.ProjectRED.org
 
Syndicated Research Reports
 
  • America’s Digital Schools 2006: Quantitative research about 1:1 computing, broadband coverage, technology expenditures, market share and other education technology issues in K-12.  (181 pages).  Sponsored by PearsonEducation and Discovery Education.  Supported by AASA, NSBA, CoSN, ISTE, and SETDA.  Published by MDR.  Co-authored with The Greaves Group, LLC.
 
  • America’s Digital Schools 2008: Six Trends to Watch:  Quantitative research about online assessment, learning management systems, computing devices, interactive whiteboards, broadband, and 1:1 computing.  (152 pages).  Sponsored by Pearson Education, AMD, Promethean and Qwest.  Supported by AASA, NSBA, CoSN, ISTE, SETDA and SIIA.  Published by MDR.  Co-authored with The Greaves Group. Go to www.ADS2008.org for more information and to order.